Chai Point
(UX/UI for a Food & Beverage Brand)
Chai Point is a F&B retail brand whose purpose is to serve the working Indian a great glass of Chai
Old App Interface
II. User Flow
I. Problem
Chai Point was agressively growing and online ordering channels was quickly becoming one of their most important touch points. However, the customer experience on their app wasn’t optimal.
III. Wireframes
After finalising the wireframes, we started with the User Interface design.
Grid based approach
List based approach
Finalised card based approach
Our primary focus was to lock down on a layout which would keep the product at the center of the users attention. And everything else was designed around it for an optimal user experience.
Old Layout
Re-designed Layout
IV. Card Design
As one of the major assets of the UI we made sure we had a clean design which addressed all the mandates while being the most suitable solution to make a sale.
A larger ‘+’ button was deliberately used to compell users to add to cart
A descriptive of the product would appear when the user clicks on the product image
Product name and pricing were kept as mandates
V. Order Tracker
We understood that the most anxious period in a customer lifecycle is the waiting time between order placement and delivery. A tracker which was visible from the home page would help keep the most important information upfront for the user.
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