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Fasaana​

(Communication Design for a Minimal Jewellery Brand)

Fasaana is a minimal jewellery brand for people who value design and quality. Designed and manufactured in India, they create jewellery that can be used for everyday casuals as well as luxurious occasions.

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Fasaana approached us to create a welcome letter for their customers which would communicate the jewellery care instructions.

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Brand Logo

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Branded Assets

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The word 'Fasaana' translate to 'a tale' in Urdu. The word Fasaana was in modern urdu calligraphy in the shape of a feather to form a branded asset that could be used across different brand touchpoints.

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A set of 14 illustrations were created to make the communication look rich and exclusive. The same values Fasaana infuses in all their products.

Thank you for watching!

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