(Communication Design for a Minimal Jewellery Brand)
Fasaana is a minimal jewellery brand for people who value design and quality. Designed and manufactured in India, they create jewellery that can be used for everyday casuals as well as luxurious occasions.
Fasaana approached us to create a welcome letter for their customers which would communicate the jewellery care instructions.
The word 'Fasaana' translate to 'a tale' in Urdu. The word Fasaana was in modern urdu calligraphy in the shape of a feather to form a branded asset that could be used across different brand touchpoints.
A set of 14 illustrations were created to make the communication look rich and exclusive. The same values Fasaana infuses in all their products.
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