Bharathi Homes
(Rebranding for a Real Estate Player)
Bharathi Homes is a real estate player based out of Chennai which is considered to be one of the most trusted brands for first-time-home-buyers.

(Old Logo for Bharathi Homes)
Brand Anchor - Who are we?
Strong
Built with the best materials.
Professional
Compassionate, supportive and resourceful
Concept for the new logo

+
Doors
(Retained from
the old logo)

Brand Initials
The symbol
Trustworthy
Engineered by the best to last a lifetime.
Clean
Honest & fair
+

+

Building
Home

What it stands for

Doors
(Retained from
the old logo)

Brand Initials
Full color reproduction of the logo

Connecting back to the brand anchor

Building

Home


Strong
Built with the best materials.
Hexagon
One of the strongest structures in the world

Trustworthy
Engineered by the best to last a lifetime.
Professional
Compassionate, supportive and resourceful
Royal Blue
This shade of blue appears formal, secure and professional. A clear choice of color in an industry that runs on trust

Clean
Honest & Fair
Minimal Design
Made with deliberate thick stokes that sharply come together to make a strong minimal shape
Brand Extensions





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