Daily-hunt-Brand-Identity-Design-Gopigraphy-Extensions-Office-Branding.png

Dailyhunt

(Proposal for Re-branding)

The Challenge

How can we be more relatable to younger audiences?

How can we look like a cool, content-of-your-choice app?

How do we look like a young, techie, yet desi app?

How can we create an identity that is easily adaptable with changing needs and brand extensions?

Problems with current identity: Incorrect usage

The identity appears in multiple incorrect ratios (symbol : type) and forms diluting the strength of the identity.

Daily-hunt-Gopigraphy-Incorrect-1.jpg
Daily-hunt-Gopigraphy-Incorrect-2.jpg
Daily-hunt-Gopigraphy-Incorrect-4.jpg
Daily-hunt-Gopigraphy-Incorrect-3.jpg
Daily-hunt-Gopigraphy-Incorrect-5.jpg
Daily-hunt-Gopigraphy-Incorrect-6.jpg
Daily-hunt-Gopigraphy-Incorrect-7.jpg

Which one is the correct symbol?

Owing to the symmetry of the symbol and the lack of a rationale as to why the colors are in that order, it's hard to remember which orientation of the symbol is the correct one.

Daily-hunt-Gopigraphy-Incorrect-8.png
Daily-hunt-Gopigraphy-Incorrect-8.png
Daily-hunt-Gopigraphy-Incorrect-8.png
Daily-hunt-Gopigraphy-Incorrect-8.png

Only having the logo as the identity for the brand quickly makes it repetitive or inconsistent.

Daily-hunt-Gopigraphy-Incorrect-9.png

Insight

As a brand with over 100Mn users, changing the identity drastically might alienate older users.

Cultural relevance

India is known for it’s colours (with festivals like Holi), so retaining a multi-colour logo will help us feel more local & Indian.

Daily-hunt-Gopigraphy-Cultural-Relevance.png

(All photos belong to their respective owners. They have been used here for illustrative non-commercial purposes.)

India is also known for it’s arches & curves, widely appearing throughout the country.

Daily-hunt-Brand-Identity-Design-Gopigraphy-Cultural-Relevance-2.png

(All photos belong to their respective owners. They have been used here for illustrative non-commercial purposes.)

Creative Strategy

  • We will look at evolving the identity instead of creating a completely new identity

  • A multi-color identity would be a good direction for the brand to continue in.

  • Indian motifs could lend us the local flavour

Solving the orientation problem

Daily-hunt-Gopigraphy-Incorrect-8.png
Gopigraphy-Brand-Identity-Design-Arrow-Rotate.png
Daily-hunt-Gopigraphy-Incorrect-8.png
Gopigraphy-Brand-Identity-Design-Arrow-Rotate.png
Daily-hunt-Gopigraphy-Incorrect-8.png

Sky

Plants

Daily-hunt-Gopigraphy-Incorrect-8.png

Sun

Mud

When the blue & yellow are on top,

and the green & red are at the bottom,

Our brand mark is in the correct orientation.

Evolving the brand mark into a word mark

Daily-hunt-Gopigraphy-Incorrect-8.png

Dailyhunt

Brand Name

Dailyhunt-Gopigraphy-Brand-Identity-Design-Indian-Motifs.png

Indian Motifs

Dailyhunt-Gopigraphy-Brand-Identity-Design-Evolved-Wordmark.png

Evolved Word Mark

Solving the problem with incorrect usage

Dailyhunt-Gopigraphy-Brand-Identity-Design-Evolved-Wordmark.png

Word Mark

This is our primary identity

Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark.png

Brand Mark

Only to be used in smaller spaces where the word mark can't be used.

To prevent the incorrect usage of the identity, there are only two approved forms of our evolved identity.

What makes this mark so special?

Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Construction.png

Built on a 10x10 grid for maximum precision & legibility at smaller sizes.

Daily-hunt-Brand-Identity-Design-Gopigraphy-Mark.png

A mark that stands for the 4 different directions of our country, and, our presence in this diversity

Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Togetherness.png

A mark that stands for togetherness

Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Inclusivity.png

A mark that stands for inclusiveness

Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Inclusive-1.png
Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Inclusive-3.png
Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Inclusive-5.png

for her

for him

for them

Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Inclusive-13.png

for all of them.

A mark that brings more clarity

Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Clarity-5.png
Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Clarity-6.png

to shift focus on what's important

(All photos belong to their respective owners. They have been used here for illustrative non-commercial purposes.)

Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark-Freshness.png

A mark that inspires freshness

Daily-hunt-Brand-Identity-Design-Gopigraphy-Indian.png

A mark that feels like home

A mark for dailyhunt

Dailyhunt-Gopigraphy-Brand-Identity-Design-Evolved-Wordmark.png
Dailyhunt-Gopigraphy-Brand-Identity-Design-Brandmark.png
Daily-hunt-Brand-Identity-Design-Gopigraphy-Regional-Language-Variant.png

Sub brands

Curations

Content handpicked by Dailyhunt

Daily-hunt-Brand-Identity-Design-Gopigraphy-Sub-brand-Curations.png
Daily-hunt-Brand-Identity-Design-Gopigraphy-Sub-brand-Exclusive.png

Exclusive

Content that is available only on Dailyhunt

Creations

Content created by Dailyhunt

Daily-hunt-Brand-Identity-Design-Gopigraphy-Sub-brand-Creations.png

International

Global alliances and mergers

Daily-hunt-Brand-Identity-Design-Gopigraphy-Sub-brand-International.png
Daily-hunt-Brand-Identity-Design-Gopigraphy-Sub-brand-Coolfie.png
Daily-hunt-Brand-Identity-Design-Gopigraphy-Sub-brand-Newzly.png

Brand Architecture

Daily-hunt-Brand-Identity-Design-Gopigraphy-Brand-Archiecture.png

Iconography Style - For smaller icons

Daily-hunt-Brand-Identity-Design-Gopigraphy-Small-Iconography.png

Iconography Style - For larger icons

Daily-hunt-Brand-Identity-Design-Gopigraphy-Large-Icons.png

Communication

Insight

A snippet of interesting content urges people to read more or find out about the subject.

Communication Strategy

Content served on the app should be the center of our communication to attract the younger audiences. A sneak peek into our content is what will urge them to get onto the platform

Insight

  • With news, it's only good if it's new. Every second matters and whoever reports it first changes the game.

  • Most news aggregators use terms like "breaking news", "just in" etc. while reporting news.

Communication Strategy

Always fresh would be the core essence of our brand. This freshness echoes in our colorful visual identity as well.

Daily-hunt-Brand-Identity-Design-Gopigraphy-Social-Media-1.png
Daily-hunt-Brand-Identity-Design-Gopigraphy-Social-Media-2.png

Thank you for watching!