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BRANDING - ART DIRECTION - ILLUSTRATIONS - UX/UI

PurpleQuarter.png

A recruitment service which helps companies make CXO & senior level hires.

Logo Unit & Typeface

Managerial Grid - Team Management.png
Target Ring.png
Purple Quarter Symbol.png

Team Management

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Purple Quarters offerings fit inside the top right section of the managerial grid i.e., team management.

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Precision & Skill

 

High level hiring requires precision and skill. The target ring would perfectly symbolise their services.

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Purple Quarter

Choosing the typeface

PurpleQuarter-Typeface.png
Color Logo.png
White Logo.png
Black Logo.png

Brand Identity Extension

Purple.png

HEXCODE #8205FF

R136 G0 B255

Red.png

HEXCODE #E96443

R233 G100 B67

Gradient.png

Headings

Aller.png

Body Text

Open Sans.png
Pattern.png

Patterns evolved from the logo unit

Mobile Responsive Website.png
Website-Design-UX-UI.png
Stationery-branding.png
Office-branding.png
Stamp-Mockup-Branding.png
Duct-tape-branding.png

Credits

Art Direction & Creative Strategy

Arun Gopidas

Illustration Design

Arun Gopidas

Sreejith Surendran

Pawan Kumar

Pattern Design

Pawan Kumar

Thanks for watching!

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