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QD

(Brand Identity & Packaging for a restaurant)

Background

QD is a restaurant in Delhi, India. I discovered Tandoori Momos for the first time here. The distinct flavour of this delicacy makes my mount melt even after staying away from it for 9 years. Not many know about this restaurant or dish, and hence, I call it Delhi's best kept secret.

The identity of this place does no good to the kind of delicacy it serves. So, I decided to undertake this as a personal project to rebrand this restaurant to get some of that hot flavour back and to make something people won't be able to miss.

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Current look and feel of the restaurant

I started by asking: "What's the one thing QD does better than anyone?"

The answer was simple: The Tandoori Momos.

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Brand Positioning

Brand Narrative

QD helps people uncover the flavours of the tandoor.

The one BIG idea for transformation

A Burning Desire for Tandoor

The logo & visual identity

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How the food is made

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What the flavour feels like

What the brand looks and feels like

Thank you for watching!