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The Lighthouse Farming Experiment

(Brand Identity & Packaging for a farming community in Uttrakhand)

Background

The Lighthouse Farming Experiment is a response to the needs of the most vulnerable and marginalised communities in Uttarakhand, India.

Their mission is to empower farmers from the rural areas by getting them fair prices & collaborating with them to provide marketing & sales strategies to help them sell directly in urban spaces.

They approached us to create a brand identity & packaging solution that could help them stand out and compete in urban markets.

Our approach

We wanted to stay true to the name of the brand & create a striking visual that could work across the product range & sub brands of the Lighthouse Farming Experiment.

The brand anchor

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Brand Mission

Empower the community

Master Brand

The Lighthouse Experiment

Sub-brands

The Lighthouse Farming Experiment

The Lighthouse Schooling Experiment

The Lighthouse Wellbeing Experiment

The Lighthouse Clothing Experiment

The Lighthouse Housing Experiment

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Master brand logo:

The Lighthouse Experiment

The-Lighthouse-Farming-Experiment-Brand-Identity-Design-Gopigraphy-Sub-Brand-Logo-Farming.

Sub brand variant:

The Lighthouse Farming Experiment

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Sub brand variant:

The Lighthouse Wellbeing Experiment

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Wordmark

"It was a joy travelling this journey with you, It was such a beautiful experience to see your final work. Your work was classy, concise, comprehensive and convincing :) We are really grateful for your precious time and efforts ,looking forward to a rich and exciting journey ahead. This journey with you has been such a blessing in our life, Thank you for being the anchor, to keep us grounded, yet imagining and creating a brand exactly as if you were in our shoes!

God bless you.

With much gratitude and much love!"

 

Arpan Roy,

Founder, The Lighthouse Farming Experiment

Thank you for watching!