• Arun Gopidas

16 well known brand logos that use gradients

Gradients came back to trend in 2018 & have started to cement their position by appearing in brand identities as well which have a much longer shelf life.


The reason this trend continues to grow is simple: they make colors 'pop' & appear more vibrant. The strategic rationale behind this is that most brands go for solid colors as it's much easier to reproduce across mediums. This opens up opportunities in a crowded market dominated by solid colors: gradients help break the clutter and grab attention.


So here are 16 famous brands that use gradients in their logos:

Asana
1. Asana

Visa
2. Visa

Trello
3. Trello

Tinder
4. Tinder

Sap
5. SAP

Reckitt
6. Reckitt

Mindtree
7. Mindtree

Microsoft Edge
8. Microsoft Edge

Messenger
9. Messenger

Instagram
10. Instagram

GM
11. General Motors

Atlassian
12. Atlassian

Flipkart
13. Flipkart

Firefox
14. Firefox


Bumble
15. Bumble

Huawei
16. Huawei

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