Gradients came back to trend in 2018 & have started to cement their position by appearing in brand identities as well which have a much longer shelf life.
The reason this trend continues to grow is simple: they make colors 'pop' & appear more vibrant. The strategic rationale behind this is that most brands go for solid colors as it's much easier to reproduce across mediums. This opens up opportunities in a crowded market dominated by solid colors: gradients help break the clutter and grab attention.
So here are 16 famous brands that use gradients in their logos:
